Paper review Essay Example | Topics and Well Written Essays - 500 words

Paper review - Essay Example The article also emphasizes on the motivation of employees in the workplace in order to achieve organizational success. To bring a sense of direction in the article, the introduction then discusses about the social change brought about by innovation. This change affects individual behavior in an organization as well as the organization’s work design. Individuals, therefore, have to change their attitude and behavior in order to successfully utilize innovation. The study in the article develops a model about the influence of the social environment on the adoption of innovation. Other previously formulated innovation-acceptance models have also been referred to. The study in the article has three listed specific objectives. Generally, the broad objective is to analyze the impact of social factors on the adoption of innovation at the individual level. The specific objectives seek to look into the impact of peers and the social network as well as the moderating effect brought about by age and gender. The research methodology is also well laid out. Data was collected from the entire management personnel at the University of South Australia. Online survey questionnaires were used as the primary procedure for data collection during the study. Microsoft outlook was also used because of its relevancy in the field of study. The types of questions used in the questionnaires were well varied to involve a wide scope of study and a pilot study is done to pre-test the study instruments. The measurement of constructs was done through modified measures that suited each particular construct in the study. Statistical analysis was then done in order to test the model. The results obtained from the study show the important role that the social network plays in the formation of attitude towards innovation. Apparently, positive attitudes influence the usage and adoption innovations, especially in the workplace.